Wednesday, 7 March 2012

John Lewis voucher giveaway: Scandi chic interior design

*This post is sponsored by John Lewis*

Anyone who knows me will be aware of my love for John Lewis and, in fact, I refer to it as my spiritual home. Whenever I go into town (Liverpool) I park at the JL car park and seem to spend the whole time in their store.

So I was very happy to be offered the chance to giveaway a John Lewis voucher worth £50 to spend as you please. They have also taken note of my recent house move and suggested a feature post about interior design. Pay attention though, I might be asking questions...

Look north – Scandi chic interior design

From sleek and structured fashion through to gripping TV drama, Scandinavia’s cultural influence is hard to miss at the minute. Here, a John Lewis style scout offers advice on how to get the Scandi chic look for your home:

Block basics
The simple yet statement style we now associate with Scandinavian furniture was developed during the Mid-Century period, when form and function was the focus of many designers’ creative ideas. When investing in focal pieces to form the basis of your room, such as sofas or wall units, look for strong shapes, clean lines and sleek legs that lift items off floor level and create the illusion of space. While not a Scandinavian brand, Kartell is renowned for creating sleek, iconic designs great for family living and Danish cabinet maker Ebbe Gehl crafts practical pieces with a distinct Scandinavian look.   

Neutral palette
The Scandinavian look is all about creating light, airy and practical spaces in which to relax, so work with a neutral palette of whites, creams and charcoals to achieve this minimalist aesthetic. Choose blinds over curtains to keep the look of your room crisp and clean, and instead introduce tactile fabrics on your sofa with chunky Scandinavian-style knitted throws and cushions. Exposed floorboards are also common in Scandinavian interior design, and painting these white will make your room seem even lighter. Add depth and interest with textured rugs and colour pop accessories.   

Accessory accents
While neutrals form the base of the Scandi-chic look, interior accessories are used to inject a sense of playful fun into otherwise restful rooms. If you’ve been watching Danish political drama Borgen, you may well have noticed that interior interest focuses around stunning lightshade sculptures that act as feature pieces in simple office and domestic spaces. Mid-Century style is again a major inspiration here, with design details to look out for including concentric circles, geometric prints and a bright and optimistic colour palette. As well as lighting, add accessory accents with cushions on chairs and sofas, or even on the floor, and choose bold tableware such as that from Danish brand Bodum.

**To be in with a chance to win the £50 John Lewis voucher, all you have to do is leave a comment and tell me which room in your house is your favourite and why. Gawd, I'm sooo nosy :-) Please leave an email or twitter address to make it easier for me to get in touch. Good luck!**

Terms: A winner will be chosen after 8pm on Sunday 11th March. UK entry only. There is no cash alternative. If the winner does get send their name and address within 7 days I will choose another winner. 

All items shown available at

Update 11/3/12:  the winner of the voucher is @Savesnine - I loved the description of her favourite room. Thanks to everyone for taking part.