Monday, 27 May 2013

Kerry LowLow: clever advertising campaign or same old, same old? You decide.

This is a sponsored post but raises a very interesting question.

This week I was asked to watch a video for a new advertising campaign. It's for LowLow, a new low fat cheese made by Kerry. The video is very clever and explodes some of the many advertising clichés aimed at women when promoting diet or low fat foods. I particularly liked the line "it's all about mood, 'cause we gotta keep you girls from feeling bad about food" which does seem to be the base line in all food advertising aimed at women.

But isn't this still advertising a low-fat product? Hmmm...

I'm not sure about it. What do you think?